IMPORTANCE



We use internet many times in a day, be it related to work or related to personal use. It has captured a major place in many aspects such as banking, shopping, socializing, emails etc. The world has become a global village and one can even attract international customers to the business. Hence, businesses both small and large are expected to have a website so that the customers can research and study the brand or business before actually having a transaction with it. Especially, business that wants to go online has the necessity to have an excellent website in order to attract customers and do more business.  The more attractive the website is the more clicks it gets and the better the chances are for the business to flourish. Hence, it is very essential to design the website well to deliver the content so as to avoid ending up with more petty responsibilities.

Web designing is a broad term and in simple words, is the process of making the website more appealing with the information about the brand and its products made available to the viewer with great quality. To do so, there are various types of designing done such as the web graphic designs, interface designs, search engine optimisation etc.

With everything done via internet, most businesses go online and hence the website is expected to be more interactive and user friendly too. Presentation is the key to attraction and is hence very important in wed designs. Though the content is the most important factor, the idea behind making the content reach the viewer is the way the content is presented. Some websites even have audio clips to promote ambience in the website.

Some business owners find investing in making the website look attractive or even having a website is trivial. They are in for a surprise as they are wrong. There are many customers who think that the business is a scam as they don’t have a website or have a proper website. Also, it is highly important for the web design to be relevant to its content.

It is said that first impression is the best impression. To get this first impression, customers often visit the web page of the company or business to get an idea. If the website is attractive with a good content it is sure to win the consent of the customers and hence turns to a business deal or purchase.