YOUR WEBSITE IS YOUR BUSINESS CARD
A website serves a lot of different purposes, it can provide information, it can make sales and it can promote you business. Regardless of the purpose of your website it is going to be a very public face of your company. In a lot of ways it will serve the same purpose as your business card which means that you have to make sure that your site is well designed to do this.
The main reason that your website is your business card is that it is where people are going to go when they want information about your company. One of the great things about the Internet is that it allows people to get information very easily. This is why when you want people to learn about your company the normal thing to do is to direct them to your website. In a lot of cases when people are looking for what you are selling they will go looking for it themselves. The point is that your website is often how people will decide if they are going to buy from you or not.
Obviously since your website is your business card you need to have one, it is remarkable in this day and age just how many businesses there are out there that don't have a website. Regardless of what your business is you can benefit from having a site, even if it is just to provide information about your company. You can be sure that people who are interested in your company will go online looking for more information, not having a site is not going to leave a very positive impression.
Once you have decided that you need to have a website the next thing is to make sure that it is well designed and that it provides the information that people are looking for. Exactly how you design your site will vary depending on what kind of company you are and what you are using your site for. A site that is selling a product will look very different from one that is just providing information about what your company does. The key is that your site has to look professional and ideally it should also help to build your brand.
The other thing that your website should provide is information on how to contact you. Again it is amazing how many sites don't do this. Your site should have more than just an email address or a contact form on it, if you are a legitimate business there needs to be a phone number. Despite the widespread use of the Internet people still expect to see a phone number and they will use it. In fact the primary purpose of your website may well turn out to be to get potential customers to call you.